Consumer Interviews to suit needs of your site — Analysis Made easier

You’ve executed the selection interviews – informative weren’t they will? It’s the time to put all the information could in your head upon paper, and pull it all together to a complete photo.

This article follows on from our previous article which provided tips on how to execute the interviews themselves. Below we give you some possible techniques to make use of whilst analyzing your interviews, helping mold your benefits into something tangible.

Form your studies into a communication

After interviews you’ll find that you may have lots of interesting thoughts and ideas jumping around your face, but probably in no clear composition. The outcomes will be better to understand and convey in front of large audiences if they are purchased into a very clear narration.

The easiest way to do this to get this done is to put everything upon paper and then sift through the results to produce a final single story.

Sticky notes & a white board

5. Put all the concepts, options and results you seen in each interview onto post-it notes (each point must be on its own note).
* Stay away from long paragraphs as you’ll need to be able to quickly scan this and know what it refers to, each sticky should only contain about 10 words and phrases.
* Feel free to use brief quotes or perhaps simple summaries if they sum up the finding very well.
* Include a number or an interviewee name to the corner so you can keep track exactly where each sticky came from.
5. If you evaluated people out of differing organizations (for case new and returning customers) patterns will be easier to place if you set a symbol on each post-it (or used colour co-ordinated post-its) to show which will group they belonged to.

After the selection interviews you’ll know the common topics that seem through the selection interviews, so maneuver the post-its around and group all of them accordingly.

Take your time with this, you may find the initial groupings improve over time. This is called an ‘affinity diagram’. An advantage of using post-its is that you’ll the entirety of your results at once, instead of seeing a small part on the screen any kind of time one time. Viewing the ‘big picture’ will allow you to visualise what’s going on more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the versatility to make further changes to your diagram whenever needed.

For anyone who is able to, accomplish this on a light board. This has 2 positive aspects:

* You’re able to draw bands around the communities, and add annotations where needed.
* The post-its can easily stick and stay to need all of them (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re creating a visual rendering (almost a mind map) of the result. Once it has the visualized, you will find it’ll help to make a lot more good sense.

Don’t forget why you had been conducting the interviews

The first article emphasized the need to have a specific goal the moment conducting the interviews:

“The aims of interviews in order to discover:

2. Users’ goals and needs.
* How users total tasks with your site (or would perform if functionality was available).
* What users believe the site presents them (and what more that they really want/need). ”

This may act as an effective framework to put on your findings, and should end up being remembered whilst conducting the analysis. But keep in mind that beauty of interviews is normally their flexibility so if you look placing an alternate focus on the results clarifies your studies, you can do therefore.

Bounce your ideas off some other person

Stand in the front of your post-its and talk your studies through with someone (or several people). Encourage queries. You will not be able to answer every question, but you will find wherever gaps within your explanations happen to be. Talking throughout your findings can even help additional clarify your opinions, and you’ll know where the spaces are inside your overall picture.

You may also get bouncing concepts off men and women that didn’t be present at the interviews useful. Finding the outcomes with someone with a distinctive perspective from your can make ideas will possibly not have considered normally.

Take your time

There is the first couple of several hours will be stuffed with a madness of writing and grouping post-its, you must then sleeping on the effect. You will find your subconscious will keep on implementing the problems, and you may well discover you awaken with additionally ideas, or perhaps when going for a soak within a bath, or perhaps on the walk home… There always exists further parts to add, and changes to be made to your affinity diagram.

Expanding your findings from interviews is like developing a photograph manually ,. It takes as well as if you hurry through the method then the result is less it should be. Spend some time over the every single stage, you should been given a phenomenal amount of information to method during the selection interviews, so ensure almost everything relevant gets down and a clear overall message is able to develop.


Once you’re here done it just leaves the ‘simple’ couple of:

* Producing whatever changes are should your site
2. Producing personas
* Figuring out problems with your overall site
2. Directing fresh design concepts

another one in the thousands of concerns interviews can easily feed incredibly useful information into . Require “small” problems might be possible knowing your hard work will pay for off arrive go live.

As i have said in the previous article “interviews are an easy way to find specific information about your users”, remember more efforts is needed than expected to take out those fantastic results.